By making your asks Passion Driven and Goal Oriented, you'll be giving all your supporters the chance to make a stronger connection with your cause. What's the next step?
This chapter focuses on some of the concrete strategies that you can use to put those three principals of good crowdfunding into action and build out a full-fledged crowdfunding program. It's called Next Level Crowdfunding.
These are activities that are intended to gather data on your donor preferences. If your donor records tell you what your donors give, but not why they give then this is a great place to start.
The best way to start to gather donor information is to launch an effort that spans your entire organization. Basically, you'll be asking your entire donor base to participate in a fundraising project, but you'll want to give your donors the chance to choose what they are supporting.
There are a few ways that you can do this. For example, you can:
Once you've got your new data on hand, sit down with your staff and potentially your board and map out your donor's passions. What do they care about the most? What drives them to give to your organization?
Once you know what your audience is interested in, then it’s time to reach them and ask them to give their support to the areas that they are most passionate about. We’ll discuss a few different strategies to reach your crowd effectively based on what you know about them.
Now that you know the passions of your donors, it's time to make things Goal Oriented and map out exactly how you want to invite your supporters to participate in funding your organization. You might use:
Now that you've got your donors engaged, it's time to invite them into an even deeper, more meaningful part of your relationship- helping to spread the message of your organization. You're ready to Grow Your Crowd.
The focus here is on getting your story out into the broader community while growing the pool of people who know and support your organization. If someone gives, even through a P2P campaign, they have demonstrated something of a connection to your organization, and it's then your responsibility to steward that gift effectively.
Getting started with peer-to-peer fundraising can be perhaps the most intimidating piece of diving into next level crowdfunding. There's a few ways that you can get started.
If you have a technology platform like Cherryfish available, there's a great way decrease the work load of your staff while satisfying the seemingly bottomless demand for events: let your most dedicated supporters host events on your behalf.
The power of NLC is in both donor acquisition and activation. Regardless of how many donors are currently in your database, you can grow your total number of donors. You can also utilize these strategies to re-activate re-engage with some segments of your supporter base that have gone dormant.
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