Chapter 3:

Using Next Level Crowdfunding to Partner for Impact


You've identified your crowd.  Now it's time to parter with them for the ultimate win-win

Now that you you've found your crowd and started to gather some data about their passions, it’s time to take a look at exactly what your ask will be. You have a few options, but they’re all easy to remember. Your asking will center on one of three P’s.


Two ways that you’ll be driving giving at this level:


Programs- You can tap into your donors passion for a given part of your programming. You do not need to have a specific project in mind, but instead can use your budget to set a goal for a campaign.

Examples include:

Funding one scholarship for one student for a semester

providing 250 meals for homeless veterans during the month of December

Paying for one consultation with an immigration attorney for a family

Projects- these are one-off type projects that you would otherwise be funding out of your general funding pool. These might also be area specific, but would not be repeated on a yearly basis.

Examples include:

a new roof for the chapel

remodeling the kitchen at a house

new projectors for the k-2 classrooms

People- donors are making a donation based on an affinity for a person, and this person is the one making the ask. This is critical in P2P fundraising and can be a valuable part of your overall crowdfunding effort.


What will change once our organization starts using NLC strategies?



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1. Programs

You can tap into your donors passion for a given part of your programming. You do not need to have a specific project in mind, but instead can use your budget to set a goal for a campaign.

Examples include:

Funding one scholarship for one student for a semester

providing 250 meals for homeless veterans during the month of December

Paying for one consultation with an immigration attorney for a family

2. Projects

Once you know what your audience is interested in, then it’s time to reach them and ask them to give their support to the areas that they are most passionate about. We’ll discuss a few different strategies to reach your crowd effectively based on what you know about them


Segment-based crowdfunding
Donors are targeted for their preferences
Segmented campaigns communicated directly to donors who have an affinity for a given project

Giving Pages

Targeted and connected for maximum impact
We make it super simple to set up giving pages - have it all ready in a day
Have one for every angle of the campaign
Many hands make quick work - turn it over to others to set up

Deploying cause marketing, targeted giving throughout your organization
A smarter way of asking

3. Peer-to-Peer

Donors are making a donation based on an affinity for a person, and this person is the one making the ask. This is critical in P2P fundraising and can be a valuable part of your overall crowdfunding effort.

How will you increase impact?

Supporters are connecting with their passions and with their friends, making a bigger impact than any small group could make on their own


Fill the middle ground between people passionate enough to show up for event and people so passionate they are running the events; supporters that want to give a bit more

Transform from a traditional fundraising team to an efficient, effective crowdfunding team. 


Elevate the role of your development team to be more than event coordinators, flyer designers, and thank you note writers. Help them transform into project managers, marshaling the energy of others towards a set of common goals


Change the way you do many activities

  • Annual / seasonal appeals
  • Board engagement
  • Capital campaigns
  • Donor management
  • Event coordination

Next-level crowdfunding enables you to get more from existing supporters while dramatically increasing your reach to new supporters. How many donors do you have in your database? How many are active? Re-activate 20% of your inactive donors and increase your base by 20%.