Chapter 5:

closing out your campaign with next level crowdfunding

The public phase of your campaign might only represent 5-10% of your total funding, but it’s when 80% of your donors will be exposed to your campaign. You can use Next-Level Crowdfunding to make sure those supporters have a great donor experience and can gain useful data that you can use to steward your gifts well. urning your small donors for this campaign into your major gift prospects down the road.

Your smaller donors for this campaign are your major donors of the future, so give them the best experience possible.

You’ve worked hard to develop the case for support for your campaign. You talked to a wide variety of constituents to hear what they valued and what they want to support. You used this knowledge to carefully set your campaign priorities and you’ve solicited major gifts to form the base of your gift pyramid. As you, your staff, and your board made those asks, I’m sure you saw how excited people got to know that they were giving in a way that would align so strongly with their values and their passions.


Now is your chance to open up that opportunity to all of your supporters. Here are some ways that Next-Level Crowdfunding can help make the public phase of your campaign a huge success:

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1. Opportunities to support campaign priorities

Make sure that gifts made during the public phase, no matter the size, can be directed toward one of the campaign priorities. This is also a great time to show off the progress made toward each of your sub-goals within the campaign to create urgency and pride as you close in on the end of your campaign. This is also a great time to announce a stretch goals (if you’ve already reached your initial objective) to create further motivation.  

2. Peer-to-Peer technology to open up opportunities

Peer-to-peer capabilities to empower your dedicated supporters to raise more money for your campaign on your behalf. This is a key way to empower and then recognize supporters who lack the financial capacity to make a major gift but have a broad network that they are excited to leverage for the benefit of your organization.


There are a number of ways that you can empower your supporters using P2P technology.  You can set up designated, structured events to create the chance for fundraising, like a campaign day of giving or you can let your supporters create their own opportunities, hosting events on your behalf or just raising funds directly for the campaign priority that they support the most.  

3. Using matching gifts to drive giving activity

With a little bit of planning, you can create incentives to drive giving during the public phase of your campaign. As your work to solicit your major gifts, consider asking your donors if their gifts can be used as a matching gift during your public phase.  This is a great way to make even a mid-size gift even more impactful, and it will help drive giving as you work to close out your campaign.  


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