The public phase of your campaign might only represent 5-10% of your total funding, but it’s when 80% of your donors will be exposed to your campaign. You can use Next-Level Crowdfunding to make sure those supporters have a great donor experience and can gain useful data that you can use to steward your gifts well, turning your small donors for this campaign into your major gift prospects down the road.
You’ve already sunk serious time and resources into developing the case for support for your campaign. You talked to a wide variety of constituents to hear what they valued and what they want to support. Armed with this knowledge, you carefully set your campaign priorities and you’ve solicited major gifts to form the base of your gift pyramid. As you, your staff, and your board made those asks, I’m sure you saw how excited people got to know that they were giving in a way that would align so strongly with their values and their passions. Now is your chance to open up that opportunity to all of your supporters. Here are some ways that Next-Level Crowdfunding can help make the public phase of your campaign a huge success: