Your board members are your biggest advocates and supporters, but they need the same motivation as any of your other supporters. By encouraging them to embrace crowdfunding principals, you’ll be able to increase their engagement and give them the tools to increase revenue for your cause, regardless of their own personal financial contributions.
You want your board to be engaged and excited about your mission, and you want them to have a stake in your organizations success. Next-Level Crowdfunding can give them both of those things.
As we learned earlier in this guide, setting goals is critical to keep motivation high. By setting up a dedicated project for the board, you can give them ownership of a mission-critical piece of your budget and turn them loose. Their give-get will have greater urgency and the story that they tell to their networks will have greater power.
During your budgeting process, pick a project that has a top-line funding need that falls in line with the general giving levels of your board members that don't have a special priority that they already support. You can also consider working with your board to help them choose their goal to increase buy-in.
Once you have your goal set-up, have personal conversations with your board members to discuss their contribution. This is a prime opportunity to introduce the opportunity for some peer-to-peer fundraising, discussed in more detail in the next section.
You have members of you board who are there for their programmatic expertise and connections, who might not have financial capacity to make a major gift. With crowdfunding, any donor can make a major contribution by leveraging their connections to raise funds, which in turn also increases board investment in your cause.
Use this opportunity in tandem with your board's yearly giving goal to make the impact of their fundraising tangible not only for the board members but also for the donors that they bring into your cause. You'll have a prime opportunity to highlight the great work that your organization does and steward these newly involved donors by demonstrating the impact that their contribution had toward a mission-critical goal.
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